A Black-owned spirits brand is partnering with independent rapper and Brooklyn native Young M.A. to connect its product with Black youths.
Nyak is premiering across an array of states, including Florida, Texas, Georgia, New York, New Jersey, Missouri, Illinois, Kentucky, Delaware and Connecticut, Afro Tech reported. And with Young M.A., whose real name is Katorah Hortense Marrero, the products may see the success it is after.
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All Hip Hop reported that Nyak plans on challenging industry-leading brands like Hennessy, Hine, Courvoisier, Martell, and Rémy Martin.
They have joined forces like Autobots to give the public a product that will be competitive as it challenges industry-leading brands like Hennessy, Hine, Courvoisier, Martell and Rémy Martin.
The team is banking on being the industry’s Optimus Prime and having the Kings County Captain be their Arcee.
“Nyak is premium cognac and the culture loves cognac. We want to connect the Nyak brand to change agents in the culture…the artists who push the needle and drive our culture with their innovative artistry,” Nyak founder and serial entrepreneur Dennis McKinley stated. “Our collaboration with Young M.A will be the first of many as we keep our finger on the pulse of what and who is shaping culture and lifestyle.”
Young M.A. is not the only artist slated to be sponsoring the up-and-coming drink. Nyak has announced the Celebrate Success Artist Series campaign, which spotlights musicians and gives them a platform to perform live throughout a series of video content and social media visuals.
Young M.A’s music video for her single “Successful” and “Off the Yak” have product placements of Nyak.